Bio Gen Active manufactures natural cleaning products based on whey, a by-product of cheese production in dairies. The processing is done with the help of microorganisms, without chemical additives. All Bio Gen Active products are skin-friendly and biodegradable. Because A NEW SWEDEN wants to offer garments that are produced in the most natural way, they have used a wool detergent that Bio Gen Active has specially produced for them. After the fabric has been knitted in knitting machines, it must be washed. Bio Gen Active has its factory in Gällö, Jämtland.
A naturally better sweatshirt. Non-gendered and made in Sweden from 100% Swedish wool. Resists stains, odours and wrinkles. Undyed and naturally grey from mixing black and white wool. Free from synthetic chemicals and plastic fibres. Winner of the Swedish Design Award.
Inspired by the timeless Swedish M-39, the Findor Wool Field Jacket is woven and felted for resistance against wind and rain. The shoulders, elbows and placket have been reinforced for protection and durability. Finished with buttons handcrafted from reindeer antler.